3 Secrets to Click-Worthy Subject Lines
(That Actually Get Opened)
Let’s get real—your email could be packed with gold, but if your subject line doesn’t make someone want to open it, it’s dead on arrival.
We’re living in the age of overwhelm. People don’t read emails—they scan them. They swipe, delete, or ignore unless something grabs them.
That’s why your subject line isn’t just a headline…
It’s a first impression.
A hook.
And if it’s done right, it can be the difference between “ugh, another email” and click, open, obsessed.
So how do you write subject lines that actually get opened?
Here are 3 secrets every coach and consultant should know—and if you want even more juicy, swipeable inspiration, don’t miss the freebie at the end.
Secret #1: Curiosity > Clarity (Yes, Really)
I know, I know. “Be clear, not clever” is drilled into us when it comes to copywriting.
But when it comes to subject lines, curiosity is the queen.
The goal isn’t to tell them everything.
The goal is to make them curious enough to open.
Think about it: Which email are you more likely to open?
“Weekly Mindset Tips for Entrepreneurs”
or“This 3-minute habit rewired my mindset (no journaling required)”
One feels like a newsletter. The other feels like a secret you need to know.
Curiosity doesn’t mean being clickbait-y. It means leaving just enough unsaid to spark that “wait, what’s this about?” feeling.
✨ TRY THIS:
Use phrases like:
“The one thing no one tells you about…”
“What happened when I stopped doing XYZ…”
“You’ve been told this is good advice (but it’s not)”
Secret #2: Specificity Sells
General = invisible.
Specific = irresistible.
If your subject line is vague or too broad, it’s easy to overlook. But specific details—like timeframes, numbers, or mini-stories—make it feel real, useful, and worth clicking.
Example:
❌ “How to write better emails”
✅ “My 15-minute email formula that books discovery calls on autopilot”
See the difference? The second one tells me:
How long it’ll take
What result I can expect
That there’s a proven method involved
Specificity adds value. It builds trust. And most importantly, it makes your audience feel like you have something concrete to offer—not just more fluff.
✨ TRY THIS:
Add real-world details:
“3 subject lines that got me 72% open rates”
“This client booked 5 calls from one email (here’s what I wrote)”
“Use this 10-second trick to boost your click-through rate”
Secret #3: Make It Feel Personal
People don’t want to feel like a number.
They want to feel seen.
Your subject line should sound like it’s coming from a real person… not a corporate robot, not a generic newsletter, and definitely not a mass marketing machine.
One of the easiest ways to do that?
Write like you talk.
Drop the jargon. Use contractions. Ask a question. Be a little playful or unexpected. Let your tone reflect the real you—especially if your brand is bold, warm, or a little spicy.
For example:
“Can I be honest with you?”
“You’re gonna want to steal this subject line”
“Real talk: Your emails aren’t the problem”
This kind of subject line makes people pause. It makes them feel like there’s a human being on the other side of the screen. And that connection? That’s where the magic happens.
✨ TRY THIS:
Use conversational openers:
“Hey—quick question for you”
“I almost didn’t send this…”
“We need to talk about your emails”
Want Even More Click-Worthy Subject Lines?
If you’re nodding your head and thinking “Yes, this is what I’ve been missing!”—then you’re gonna love this:
🎉 The Little Black Book of Click-Worthy Subject Lines for Coaches & Consultants 🎉
It’s packed with 50+ ready-for-you subject lines designed specifically for coaches, consultants, and personal brands.
No fluff. No generic nonsense. Just swipe, tweak, and send.
Inside, you’ll find:
Curiosity-driven subject lines that demand to be opened
High-converting lines for launches, offers, and content
Plug-and-play formulas so you can write your own in seconds
It’s 100% free and it’s going to change the way you think about email marketing.
👉 Grab your free copy here.
Final Thoughts
You don’t need a giant list or a complicated funnel to make email marketing work.
You need connection. You need confidence. And you need subject lines that make people say,
“I have to open this.”
When you master that first line, you open the door to deeper engagement, better relationships, and yes—more sales.
So go ahead. Steal these secrets.
Use them in your next email.
And if you want 50+ more to plug into your business today, don’t forget to grab your free Little Black Book.
Happy writing—and even happier open rates. 💌
Jill
